Head of Product Marketing

Overview

We are looking for a creative leader for our Product Marketing team to drive and deliver an innovative go-to-market strategy to support Cora’s growth ambitions.

Reporting to the CMO, you will provide vision, leadership, and strategic direction for Cora’s product marketing to support the growth of our business. Success in this role requires seeing the big picture, digging deep into insights, defining, and executing effective go-to-market initiatives, and building programs and teams to scale.

You will know our markets, buyers, and competitors better than they know themselves and use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our demand generation strategy and execution.

You will collaborate with other marketing functions to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.

In addition to the marketing team, you will regularly collaborate with the product, customer success and sales team; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

If you have experience helping a fast-growing organization developing and implementing product strategy, positioning, pricing and messaging, then we’d love to meet you!

Responsibilities

• Lead a team focused on customer, content, and product marketing—including but not limited to competitive insights, win/loss analysis, pricing/packaging, market analysis, content marketing, community development, and product launches.
• Define and own our positioning, messaging and thought leadership strategy to evangelize our point of view across customer segments, verticals, and personas.
• Build narratives, trainings, and presentations to educate and enable our GTM teams.
• Lead new product and feature launches. Translate technical updates and new releases into clear points of value for customers. Analyze adoption/usage to create user and buyer personas and customer journeys.
• Influence the product roadmap based on market trends, competitive landscape, and customer feedback.
• Partner with Demand Generation to deliver a compelling narrative that builds demand and drives revenue.
• Build and foster partnerships across GTM and R&D functions.
• Ensure external industry analysts and influencers view Cora as a leader across the relevant categories.
• Partner marketing to drive revenue through our channel partner network.

Requirements

• 5+ years of experience as a Product Marketing Leader or similar role, preferably in B2B enterprise software or SaaS.
• Proficient in leading go-to-market efforts for solutions or products.
• Data driven in your approach to ensure we make informed decisions and adapt, but also know when to use intuition.
• Incredible storyteller excellent at conveying product value to both technical and non-technical audiences.
• Outstanding communication and interpersonal skills in collaborating with cross-functional teams.
• Strategic, systems thinker. Ability to work on ambiguous problems by breaking them down into clear and logical project plans.
• Bachelor’s degree in marketing, business, or related field.

How to Apply

To apply for this role please submit a copy of your CV via our BambooHR page. If you have any questions about the role, feel free to contact us at careers@corasystems.com , or on any of our social channels. This position is open only to candidates eligible to live and work in Ireland.

Note: Cora Systems do not require the assistance of third-party recruitment agencies at this time.

About Cora

Our story:

Founded in Ireland in 1999, Cora has long since established itself as a global leader in enterprise project and portfolio management software solutions. We partner with global organizations and government agencies to supercharge their journey from strategy and planning to execution and delivery.

Our culture:

At Cora, we put our customers front and center. We take ownership and we take personal initiative to bring about positive results. We grow and develop ourselves and our colleagues.

We have a positive, can-do attitude. We are ambitious, with contagious energy and a collaborative spirit. We treat everybody with respect, always. We are curious, we step off the path and defy convention. Above all else, we insist on being true to ourselves.

Visit our Careers page to learn more about life at Cora – much more than just a job.